How Swift Hockey Is Fueling the Rise of Women’s Hockey
Women’s hockey isn’t just gaining attention, it’s transforming the entire sport. With the rise of the PWHL, packed arenas, and highlight-worthy performances every night, the women’s game is finally getting the recognition it has always deserved. And Swift Hockey is proud to stand behind that movement in a real and impactful way.
As the official stick supplier of the PWHL, our support goes far beyond branding. It’s about giving world-class athletes equipment they can trust, shift after shift.
Supporting a league that’s redefining the game
The PWHL has changed the landscape of professional hockey. It has created a platform where the best women in the world can compete with proper visibility, strong leadership, and the respect they’ve long earned. Being chosen as the league’s stick supplier is a responsibility we take seriously.
Every game, players rely on sticks that perform with speed, precision, and consistency. Our contribution is making sure they can step onto the ice with equipment designed specifically for the demands of their level, fast transitions, quick releases, and the physical pace of the pro game. When athletes push the game forward, their gear should keep up with them.
Performance that matches pro expectations
A hockey stick is a player’s most important tool. That’s why Swift focuses on engineering sticks that feel light, release quickly, and give players the responsiveness they need to create plays at full speed. Durability matters just as much, especially in a league as competitive and physical as the PWHL.
Every detail in our sticks is built to elevate the player’s performance. When they battle for pucks in the corners, fire off a shot without hesitation, or execute tight puck movement under pressure, the stick should feel like an extension of their skill, not a limitation.
Inspiring the next generation
One of the most powerful parts of this partnership is the impact it has on young athletes watching from home or sitting in the stands. Seeing PWHL stars compete with Swift sticks in hand sends a clear message: women belong at the highest levels of this sport.
Representation creates belief. When a young girl sees a professional player scoring with a Swift stick, she can imagine herself doing the same. It turns possibility into something tangible. That’s the type of visibility that grows the game for years to come.
Real commitment, not performative support
Supporting women in hockey isn’t a seasonal campaign for us. It’s a long-term investment in the future of the sport. Our partnership with the PWHL is built on genuine involvement, supplying sticks players can rely on, supporting the league through its formative years, and helping elevate the visibility of women’s hockey across the entire hockey community.
We want the women’s game to thrive, not just survive. And that means being present, being consistent, and contributing in ways that truly matter to the athletes and the fans.
The future is bright and we’re proud to be part of it
The rise of the PWHL is one of the most exciting moments in hockey history. The talent is remarkable, the fan energy is growing, and the level of play is setting new standards across the sport. As the official stick supplier, Swift Hockey is honored to support this movement and help fuel what’s next.
Because when women’s hockey wins, the entire hockey world becomes stronger.