Hockey Stick Buying Guide: What the Big Brands Don’t Want You to Know

Hockey Stick Buying Guide: What the Big Brands Don’t Want You to Know

Buying a hockey stick should be simple — but big brands have made it confusing on purpose.

Here’s what actually matters, and how to choose your next stick like a pro.

1. Stick Flex

Your flex should match your weight, position, and shooting style. (See our full blog on flex [link])

2. Kick Point

  • Low kick = quick release (great for forwards and snipers)

  • Mid kick = powerful slapshots and big windups (great for defense)
    Swift offers both options — no extra cost.

3. Blade Curve

Different curves affect puck control, lift, and shot types. Learn what works best for your play style — or try a few.

4. Weight & Balance

Lighter sticks reduce fatigue and improve hands. Swift sticks weigh under 400g — comparable to $350+ models.

5. Shaft Shape

Round vs square corners, concave vs convex walls — it’s mostly personal preference, but it matters for comfort.

Why the Big Brands Don’t Talk About This

Because they want you to chase NHL names and buy new models every season.

At Swift, we keep it simple: pro quality, half the price, no gimmicks.

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