Hockey Shouldn’t Cost This Much

Hockey is a game of passion, skill, and teamwork — but for too many families, it has become a luxury. Swift Hockey started from nowhere, driven by a single mission: to make the sport accessible to every kid who loves it.

The attention we’ve received in the media isn’t just about our brand. It’s about a bigger conversation: why playing hockey has become so expensive, and why families shouldn’t have to compromise just to let their kids play.

1. The Real Cost of Playing Hockey

A top-quality stick today can cost $500 to $600, not to mention gear, travel, and coaching. For many families, this creates a barrier before a child has even taken their first steps on the ice.

At Swift Hockey, our top sticks are priced at $245. We know it isn’t “cheap” on its own, but compared to competitors, it’s nearly half the price for the same quality. The bigger question isn’t just the number — it’s why hockey has ever accepted these inflated costs.

2. Sports Shouldn’t Be a Luxury

In today’s economy, families already juggle rent, bills, and education costs. Playing sports should be one area where kids can simply enjoy themselves, grow, and develop their skills without added stress.

Accessibility isn’t just about lower prices. It’s about donations, giveaways, and supporting programs for women, girls, and youth players — ensuring no talented player is left out because of cost.

3. Changing Hockey, One Step at a Time

Swift Hockey is more than equipment. We’re here to challenge the system, spark conversations, and shift the culture of hockey to one that’s fair and inclusive.

This is only the beginning. More accessible options are coming, and we won’t stop until hockey is a game everyone can play.

Conclusion: Hockey Belongs to Everyone

The message is simple: hockey should be played, not priced out. Families, players, and the hockey community deserve better. And Swift Hockey is here to make that happen.